Social Media expert gets big honor: wdtn.com

It is so hot that everyone from large brands to solopreneurs are purchasing landscape! And you set the price and your budget!

I am talking about Facebook Ads!!

You’ve seen them around – haven’t you?  Did you know they are one of the most effective marketing tools available and let me tell you why!

Everyone is on Facebook!

When you pay for marketing, you want to make sure you are marketing where your audience is hanging out!  I think you know pretty much everyone is hanging out there but here are some recent stats from Facebook!

845 Million Users+
2.7 Billion Likes Each Day+
425 Million Mobile Users+
Stats from Infograph from Search Engine Journal

It won’t cost you a fortune!!

You set your budget and that is that! And your budget doesn’t have to be thousands of dollars. Now, we do recommend you use a budget of a minimum of at least $50, which is still very reasonable for the amount of new leads you could receive.

Only Pay For Action!

That is right.  If you choose the PPC (Pay Per Click) option, you only pay for the click-throughs you receive. When someone pays for adirect mail campaign they pay for every single piece sent out, whether it yields action or not.  Save your time and money and invest in Facebook Ads.

Highly targeted!

Facebook Ads are so rad and allow you to pick who you want to see your Ads so you are not wasting your money on non-ideal clicks. You decide who is ideal and where they are located at. As you add in your specs for the ad, it shows you the amount of reach it will receive.  If you are local, you can direct your Ads to show ONLY to those who are within a 25 or 50 mile radius!  Have you ever noticed that when you type in something in your status or comments on Facebook that your Ads shift?  Check that out and see what appears based on what you are chatting about.

Social Proof

What is Social Proof? As a business owner, Social Proof is just what your customer is looking for before they hand over the credit card info.  It’s kinda like virtually wrapping your potential customer up in a soft, warm snuggie!  When someone is considering investing money or making a big purchase you want them to feel confident, warm and snugglie about purchasing from you rather than uncomfortable, unsure, and uneasy because this leads to shopper’s remorse and refunds! We know that people are more likely to purchase from you if one of their friends likes your brand. Using Facebook Social Ads is the perfect social proof to give them. Interested in Social Proofing your Business, read more about what to do!

What are the different options for running Facebook Ads?

There are now 6 types of premium ads that you can create.

Photo Ad – 168 x 128 px thumbnail image with up to 90 characters of text.
Video Ad – 185 x 104 px thumbnail with up to 90 characters of text.
Question Ad – Will show 4 options or 3 plus a “see more” link.
Status Ad – Up to 150 Characters of text with no media.
Event Ad – 75 x 75 px thumbnail with up to 90 characters of text.
Link Ad – 75 x 75 px thumbnail with up to 90 characters of text.

With the new updated application you can still target non-fans with your ads created from your page content, reaching a new audience of people you know are out there but aren’t too sure how to connect with.

One of my favorite new types of Ad is the Offer Ad! I have yet to get to use this ad for myself but one of the pages that I am admin on just got approved on Friday for their first Offer Ad!  So geeked out and excited about it!

With so many different option,s it can be overwhelming. If you are looking to take your Facebook marketing from Half-Ass to Kick-Ass without pulling out your hair?  Check out my incredibly bad-ass course – here.  You will geek out on all the new changes of Facebook, how to make those sweet-ass landing pages that can capture and build your email list right on Facebook, and more about creating Facebook Ads that work. All that for $97!

There was also a second woman who made me believe that anything was possible.  That my personality, uniqueness, and my love for technology really could make shit happen!

She IS Marie Forleo - what should be a household name for womenpreneurs everywhere. She IS the real deal.

Marie has shown the Big Dawgs Men how women do it.  She has hung out with Tony Robbins and Sir Richard Branson. But that isn’t what this is about.

This is about her latest { COMPLETELY } FREE Video Series that she has available for YOU.  She never disappoints with good content! I have learned so much from her and it truly is how things shifted in my business.

She offered the opportunity of a lifetime with her LIVE event, RHHLive. A scholarship to attend her event and an opportunity to have your business transformed forever. I was fortunate enough to be one of the special few who won based on my video entry.

Make sure to watch the video to the end because she is doing it AGAIN!  She is about to transform one woman’s life and business forever!!  Maybe it is YOU!  You never know unless you try!

Click here NOW to check out this incredible video series.  It’s like NOTHING you have ever seen before!

You must have an empire state of mind in your business and Marie’s B-School is the formula you need!

For fun – Here is my video entry and… one with some outtakes… Don’t laugh, this was literally one of my FIRST videos!  I can totally tell with my editing too…

BLOOPERS!

We are accepting submissions for the following areas:

GEEK OUT
Digital de-mystification, hot tech-trends, & media tricks even non-geeks can master.

• quick lessons
• hot trends you’re following
• new apps, gadgets, tools, platforms
• anything tech-related that makes you LIGHT UP, that you simply have to share.

Fifteen-minute Mastery
A nibble-sized nugget of online empire-building brilliance. Watch. Learn. Apply.

• tutorial videos, 3 – 5 minutes

Topics can be related to Social Media, Marketing, Productivity, Online Business or Entrepreneurship.  Browse the site to get examples of what we write about.

Enter your details along with a short description in the form below. We will get back to those who are the right fit.

Credit will include your bio, headshot and link to your site.

But sometimes when I want to pin something new on Pinterest, there isn’t always the option or maybe there is a video that you REALLY want to pin, like Marie Forleo’s HAUTE and FREE video series to share with our friends. By adding a “Pin It” button to your browser, you can easily do this!

Watch the video that goes with whichever browser you use!  You can add it to your browser and be pinning in less than a minute!

How to Add a Pin It Button to Firefox

How to Add a Pin It Button to Safari

How to Add a Pin It Button to Chrome

Link to Pin It button on Pinterest
http://pinterest.com/about/goodies/

Now that you have added a “Pin It” button, practice using it by pinning this post in your fav Geek Category!

Pinterest4Preneurs

Want to Geek Out on Pinterest as an Entrepreneur? I am hosting an online LIVE training course that will teach you how to increase your traffic and sales using the hottest social network.

Pinterest currently attracts more daily traffic than Facebook (!) and creates more referral traffic than Google+ or Twitter. And if you’re marketing to women, this needs to be your jam.  Pinterest users are 80% women, spending more time on the site than on any other social media site.

If you’re ready to get in on the pinning fun, join me for a live lab that will teach you how to attract new visitors to your site while increasing your numbers using Pinterest.

Geek Out NOW live with me for only $97!

Over 350,000 votes were cast in support of the 2012 contestants, reflecting immense interest and supportiveness for moms building businesses at the same time they tend to their families.

The 2012 Leading Moms in Business ranking highlights some of the dominant trends, motivations and attributes among moms in business. They include:

• A great eye for providing attractive discounts, coupons, savings and value, all especially important to consumer moms of the recession era.
• A likelihood to come up with innovative products and solutions to address the challenging maze of motherhood. It’s an environment that demands resourcefulness.
• Conscience-driven business, where “doing well” is just fine, but the real rush comes from doing good.
• The attraction of being your own boss looms large for moms wanting to take control they just can’t find in a day job.
• Sustainable solutions and responsible business practices are increasingly paramount.
• Making the most of social media for business benefit is seemingly a birthright for the socially adept moms.

The full results of the 2012 Leading Moms in Business ranking are available on StartupNation’s website here.

Each and every vote made this possible!  THANK YOU!

What is the Goddess Lounge?

Inspiring conversations with Geek-Ali-Cious Goddesses who are transforming the world through their tech-savvy work.

It is a special honor to interview our first guest who has built an empire by being a Savvy Auntie.

Melanie Notkin – Savvy Auntie

A little about Melanie from Savvy Auntie.  Savvy Auntie was founded and developed by Melanie Notkin. Auntie Melanie is a former interactive and print beauty editor and former interactive marketing and communications executive for global Fortune 500 companies. When Melanie first became an Auntie in 2001, she found herself concerned by the lack of modern resources for Aunties – an important and growing segment of American women, especially those yet to have children of their own, having children later in life, or opting out of motherhood altogether. After interviewing dozens of Aunties, she understood that with an authentic love for children and discretionary income, these modern Aunts had the potential to become Savvy Aunties and put their time and money where their heart is.  SavvyAuntie.com

Ready to be Inspired?  Watch Now!

Want to WIN Melanie’s book??

Want a FREE Autographed copy of Melanie’s book?  Leave a comment below with your favorite Savvy Auntie Tip or way to hang out with your nieces and nephews!  We will be picking one winner to receive her book and will announce in next week’s The Scoop!

AND THE WINNER IS!

KAT HARDAWAY

The Tiffany’s Standard

Who does not love that little blue box?

When you think of Tiffany’s, you think of the high standard that comes with something from Tiffany’s. How can you always market and display your business with the Tiffany Standard? Being Your Best. Always upholding a high standard with your marketing efforts. Online, offline, and socially! Lately, there has been an epidemic of spammy social media going around.  If you need a refresher of  dos and don’ts of social media, click here.

When Tiffany’s is creating prices or a new product line, they look at what is best for them and not worrying about what others think.

Do you know that there is a rumor that President Lincoln came in and picked out a gift for his wife to wear for his inauguration with Charles Tiffany?  Lincoln asked Charles what the discount was for the president and Charles replied that no one at Tiffany & Co. receives a discount.  When you are marketing like you are Tiffany’s, keep this in mind when someone asks you to discount your services. Discounting your services does not help your business.

Pair Your Passion & Hard work

I’ve been listening to the Black Keys for a few months.  Nothing like their die-hard fans, I am sure but I learned some cools things about them this morning!  My fav, that they are from Ohio.  I had no idea!

Being an entrepreneur is hard work.  Even if you are a half-ass business owner, it is still hard work.  If you are going to work hard at something, make sure it’s paired with passion.  I absolutely love what I do and everything with it.  So working hard is fun and enjoyable.

The Black Keys also didn’t start off successful.  In fact, they have been working at it since 2001 when they were first formed! They built their loyal fan base by touring small clubs in a van.

Much differently than Tiffany’s not caring what others thought, the Black Keys very much care about what their family and friends think.  They passed up a $320k deal because they were worried people would think they sold out. The next time the opportunity came, they grabbed it it up and haven’t looked back since. Selling out Madison Square Gardens in 15 minutes.

The underdogs from Ohio.

Everything is Business.

One of the last interviews from this morning that I was able to catch was with Paris Fashion Designer – Pierre Cardin.  He made a statement that sealed the deal for today’s blog post.

Everything is Business.  He went onto say after that, if you don’t see your own pictures, no one will know who you are.

How true is that with today’s marketing and online conversations?  Social media is who you are. We are not physically selling that picture but you are marketing that image andt personality that separate you from all the rest.  The picture of you at events, hanging out off the clock, images with new products of your own or someone else’s.  When you are in business, your world is business -connecting and engaging to grow it.  Follow this if you want to grow your social networks.

To make sure your face is everywhere you are online, make sure you get your face on!  Click here for this quick tutorial that will teach you how to get your face on(line).

Another gem of information I took from the interview was that he did not care what others thought and he is who paved the way to make high-end couture fashion affordable. Others were missed but guess what… they all followed suit when they saw he made millions.

Pierre didn’t suddenly arrive at success.  One of the things that intrigued me most was that he continues to keep going onto the next thing – even at 90 years old.  He creates, puts it out there, does it well and is on to the next project.  He is always pushing himself to be better, challenging himself and his abilities.  All while staying innovative and non-traditional.

Story Telling

Inspiration always comes from stories.  That is why Steve Hartman’s “Everyone has a story” is so touching. You inspire others with your story. I am inspired by you and others’ stories.  I inspire you and other women with my story.

That is why the Goddess Lounge was created.  Tomorrow is the last day to submit your favorite woman in business. Click here to nominate them now!

Leave a comment below with your Sunday Inspiration.  Something that you read or watched or happened in real life and has helped to inspire you this past week.

Xo, Ali

Please be sure to watch the video until the end for some fun!

Leave your comments below and let me know which Warby Parker pair of glasses I should choose!

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Help contribute to our “On Fire” status!

Xo, Ali